Press Release

Manticore Technology Rebrands Flagship Product

With worldwide, rapidly growing adoption of business-to-business solution, new name reflects company's focus on demand generation space

Austin, Texas - February 29, 2008 – Manticore Technology™, a leading provider of automated demand generation solutions, today announced that it is rebranding its Virtual Touchstone product as Manticore Technology. This change reflects the company's singular focus to offer its customers a robust, powerful, and easy-to-use demand generation solution, allowing companies of all sizes to align their sales and marketing efforts, thereby increasing revenue and shortening sales cycles.

The seven-year-old company previously offered three solutions targeting different markets. With the launch of Virtual Touchstone in 2003, Manticore Technology was a key innovator in developing the demand generation solution space. Over the past four years, the company has seen exponential growth in the demand generation marketplace. In 2007, the fourth generation of Virtual Touchstone was launched with powerful new features including advanced marketing automation through Demand Booster™ and personalized landing pages through Prospect Pages™, providing business-to-business (B2B) marketers with a complete platform for increasing demand for products and services. With the rapid adoption of Virtual Touchstone, the company decided to rebrand the product around the singular focus of the company – delivering powerful demand generation solutions to marketers with unmatched ease of use and deployment times. Manticore Technology is the only leading company offering a demand generation solution that is typically deployed and configured in one hour.

"Virtual Touchstone became so robust, so innovative and gained so much traction in the demand-generation space, we knew it was time to refocus our efforts," said Christopher Doran, vice president, marketing, Manticore Technology. "Our product continues to evolve to meet the needs of today's marketers as we listen to their needs and provide them with innovative solutions. We consistently hear cries of frustration from those who have struggled to identify a demand generation solution that delivers the true value of on-demand software that is powerful, easy to use and implement. When they learn of the 1-hour implementation and 30-day free trial offered by Manticore, you can virtually hear the sigh of relief."

Doran adds that the version running today will come to be known as the Enterprise Edition.

Manticore Technology is a scalable, powerful demand generation platform that enables marketers to nurture leads and feed sales a constant flow of qualified leads through automation. Key features include:

  • Demand Booster Drip Marketing – Build lead nurturing through an incredibly intuitive drag-and-drop interface, to ensure a constant stream of qualified leads;
  • Lead Scoring – Dynamically score leads based on fit with a target market and marketing response behavior, including website visits and collateral downloads;
  • Landing Pages with Pre-Populated Forms – Increase response rates with little or no IT resources through landing pages with pre-populated form fields;
  • Deep salesforce.com Integration – Feed invaluable marketing data on individual leads to sales including web pages viewed, collateral downloaded and organic search terms used, identifying WHO to engage and WHAT to talk to them about.

About Manticore Technology Corporation

Manticore Technology is a market leading on-demand lead-nurturing solution. Manticore Technology enables marketers to effortlessly move sales prospects through the pipeline and feed their sales team invaluable insight in the interests of each lead, thereby reducing sales cycles, increasing productivity, and driving revenue for an organization. Manticore Technology has more than 60 enterprise customers, including, International Truck, Jaspersoft, Riverbed Technology, Sharebuilder 401(k) and Xactly Corp. Headquartered in Austin, Texas, Manticore Technology is a privately funded company. For more information visit www.manticoretechnology.com or call (512) 241-3780.

Contact Information:

Kristen Indriago
Manticore Technology
512-468-1210