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Manticore Technology Unveils Virtual Touchstone™, a Complete Online Marketing Solution for Sales Lead GenerationNetSimplicity and BOXX Technologies Spearhead Demand for Powerful Lead Generation SolutionAustin, TX - April 25, 2005 – Manticore Technology™, a leading application service provider of online marketing optimization software, today announced the availability of Virtual Touchstone™, an integrated web analytics, email, and ad tracking solution created to meet the unique needs of marketers generating sales leads. The company also announced today that BOXX Technologies and NetSimplicity are using Virtual Touchstone to optimize their online marketing programs, identify new qualified sales leads, and shorten sales cycles. With the unique technology called the Prospect Builder™, Virtual Touchstone gives marketers the power to identify highly qualified sales leads that traditional web analytics and email tools are unable to find. Simply generating a large number of sales leads to cold call is not enough in today’s competitive environment. With the Prospect Builder, marketers can define specific criteria, such as the number of web pages a person views and the variety of white papers a person opens, to create lists of highly qualified prospects, and to seamlessly forward them on to sales for quick follow-up. By offering marketers this kind of actionable information that directly impacts sales, Virtual Touchstone can dramatically enhance online marketing campaigns, boost the number of sales leads, and increase revenue and overall profitability. "We needed a solution that could help us more closely manage our web site and email marketing campaigns to determine their effectiveness to produce qualified sales leads," said Nancy Harris, Vice President of Marketing, NetSimplicity, a division of Forgent Networks. "Virtual Touchstone let us optimize our online marketing programs while more than doubling our qualified sales leads, many of which would have gone unnoticed without the powerful tracking and segmentation capabilities of Virtual Touchstone." “Virtual Touchstone has allowed BOXX Technologies to better nurture sales prospects through our qualification process resulting in more qualified leads for our sales team,” said Reese Gautschi, Director of Marketing, Boxx Technologies. “This provides our sales’ teams with more time to focus on their job ultimately resulting in increased revenue and overall efficiency.” Key features of Virtual Touchstone include:
“Today’s release of Virtual Touchstone and the announcement of the increasing customer adoption is a major achievement for Manticore,” said Nicholas Walker, chief executive officer, Manticore Technology. “The immediate traction Virtual Touchstone has seen in the marketplace validates our integrated approach to online marketing for sales lead generation. We will continue to build on this momentum by delivering significant value to marketing organizations by having a direct impact on their bottom line with our leading edge technology.” Manticore Technology’s Virtual Touchstone is available immediately. You can find more information at www.manticoretechnology.com. About NetSimplicityNetSimplicity, a division of Forgent Networks (NASD: FORG), is a proven provider of office administration software products that enhance office productivity. The company's flagship product, Meeting Room Manager for scheduling rooms and resources, is used by thousands of organizations worldwide. For additional information visit www.netsimplicity.com. Additional information about Forgent may be obtained by visiting www.forgent.com. About BOXXBOXX® Technologies, headquarted in Austin, Texas, delivers technology to the innovators in the digital media community with high-performance, flexible workstations and turnkey solutions that enhance creativity and fuel innovation. The BOXX series of high-end workstations are used extensively throughout the 3D, visual effects, animation, broadcast, post production, digital video and film and HD communities. For more information about BOXX Technologies, please visit the BOXX web site at www.boxxtech.com or call toll free 877-877-BOXX (2699) or 512-835-0400 (outside North America). About Manticore TechnologyManticore Technology creates integrated online marketing software for sales lead generation. With Manticore Technology’s Virtual Touchstone solution, marketers can manage their online marketing programs, identify highly qualified sales leads, and provide insight into sales prospects’ interests, ultimately reducing sales cycles, increasing productivity and driving revenue for an organization. Manticore Technology has more than 30 enterprise customers, including The Kellogg Company, Kroger, BOXX Technologies, Forgent Networks, and the Lance Armstrong Foundation. Headquartered in Austin, Texas, Manticore Technology is a privately funded company. For more information please visit the company’s web site at www.manticoretechnology.com or call (512) 241-3780. Contact Information:Suzanne Tormollen |
