About Manticore

Press Release

Manticore Technology Launches Virtual Touchstone ’07, Delivering Advanced Marketing Automation for Cost-Effective Demand Generation

Fourth generation of popular demand generation solution offers mid-market B2B marketers power and ease of use.

Austin, Texas - May 8, 2007 – Manticore Technology™, a market leading provider of demand generation solutions, today announced the availability of Virtual Touchstone ’07, the fourth generation of the popular software as a service (SAAS) platform. Powerful new features include advanced marketing automation through Demand Booster™ and personalized landing pages through Prospect Pages™, providing business to business (B2B) marketers with a complete platform for increasing demand for products and services.

"Virtual Touchstone ’07 brings robust, easy-to-use lead nurturing and affordable drip campaign capabilities to mid-size enterprise B2B marketers," said CEO and President, Nicholas Walker. "With Virtual Touchstone ’07, marketers have unmatched ability to quickly and easily generate lead nurturing campaigns to ensure a constant flow of qualified leads for their business. B2B are searching an on-demand marketing platform with power, flexibility, and quick and easy implementation – and that’s exactly what we deliver with Virtual Touchstone ’07."

"Virtual Touchstone ’07 has allowed the Newsgator marketing team to quickly build and deploy drip-marketing campaigns that nurture leads through the pipeline, providing a consistent stream of qualified opportunities for our sales team," said Dave Keller, General Manager of Newsgator. "Virtual Touchstone is revolutionizing the way Newsgator generates leads," he added.

Key features of Virtual Touchstone ’07 include:

  • Demand Booster – Build automated, multi-touch lead nurturing campaigns through an intuitive, easy-to-use workflow configurator, helping ensure a constant stream of qualified leads.
  • Prospect Pages – Deliver personalized website content with pre-populated forms, increasing response rates with little or no IT resources.
  • Prospect Builder – Create targeted lists based on salesforce.com fields or on marketing response behavior. Generate new leads by identifying anonymous companies visiting your website.
  • Advanced Marketing Metrics – Track all online lead generation efforts with robust web analytics, email, and pay-per-click advertising, directly from Virtual Touchstone. Link marketing campaigns to deals generated for more effective budget allocation.
  • Deep Salesforce.com Integration – Share valuable information between sale and marketing through deep integration, seamless integration.

"Virtual Touchstone ’07 is a monumental step forward in our mission to deliver powerful, yet easy-to-use demand generation solution to the market," said Nicholas Walker. "The feedback we’ve received from our North American customer base has been fantastic – we look forward to bringing Virtual Touchstone ’07 to demand-hungry marketers around the globe."

Manticore Technology’s Virtual Touchstone is available immediately. You can find more information at www.manticoretechnology.com.

About Manticore Technology Corporation

Manticore Technology is the provider of Virtual Touchstone, a market leading on-demand lead-nurturing solution. Virtual Touchstone enables marketers to effortlessly move sales prospects through the pipeline and feed their sales team invaluable insight in the interests of each lead, thereby reducing sales cycles, increasing productivity, and driving revenue for an organization. Manticore Technology has more than 40 enterprise customers, including The Kellogg Company, International Truck, Riverbed Technology and Net Forensics. Headquartered in Austin, Texas, Manticore Technology is a privately funded company. For more information please visit the company’s web site at www.manticoretechnology.com or call (512) 241-3780.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world’s leading RSS platform company. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises, and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts, and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices, and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Contact Information:

Christopher Doran
Manticore Technology
512-241-3780