Content Marketing Retreat This Week

January 25th, 2012

This Thursday and Friday we head to Langley, Washington for the 2nd Annual Content Marketing Retreat. We are looking forward to a great two days of innovative idea sharing and expert knowledge surrounding the ever-present content marketing world.

Day 1 has a great lineup of speakers, with quick hitting fifteen minutes presentations that will paint a complete picture of the content marketing cycle.  Speakers include:

  • Rod Brooks, CMO, Pemco Insurance and President of the Word of Mouth Marketing Association (WOMMA)
  • Russell Sparkman, CEO, Fusionspark Media, Inc., and Retreat creator and host
  • Tim Frick, Author, Return on Engagement
  • Jayme Thomason, CEO, Divvy HQ
  • Chris Baggott, CEO, Compendium, Inc.
  • Pawan Deshpande, CEO, HiveFire, Inc. and Curata
  • Mark Jacobs, CEO, Me!Box Media, Inc.
  • Jeff Erramouspe, President, Manticore Technology
  • Simon Kelly, COO, Story Worldwide
  • Robert Rose, Author, Managing Content Marketing

At the end of the day there will be a networking reception and party at a very cool glass blowing artist’s shop in Langley.

Day 2 will have individual one hour breakout sessions with each of the speakers so that the attendees can understand how to implement their content marketing plans utilizing our products and services.  There will be a lot outstanding presentations and I expect the interaction between everyone in attendance to be thought provoking and enlightening.

You can find additional information about the retreat, speakers, and topics here.

It’s not too late to register and we hope you will join us for this one of a kind retreat. We are very excited to share our expertise as well as engage with other experts in developing a broader view of content marketing and the issues surrounding it.  You can register here and if you use the registration code “manticore20” you can get an additional 20% off the fee.

If you can’t attend, follow me on Twitter @jefferramouspe as I’ll be tweeting live from the event and I am planning a series of blog posts in the coming weeks talking about the conference.  We hope to see you there!

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Jeff Erramouspe

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3 Questions before Content Marketing Retreat

January 19th, 2012

I participated in Russell Sparkman's "3Q4" series of blog posts he is creating during the run-up to next week's 2nd Annual Content Marketing Retreat.  Russell asked me about the skills gap in marketing automation, the role of content in demand generation, and how organizations should start measuring their content efficacy.  You can read my responses here.

In addition to me, Russell has inteviewed many of the speakers at the event, including  Curata CEO Pawan Deshpande, Me!Box Media CEO Mark Jacobs, Diivy HQ CEO Jayme Thomason, and the keynote speaker, Rod Brooks, CMO for PEMCO Mutual Insurance Company.  If you're interested in a number of great perspectives on content marketing you should check out these posts.

And don't forget, there is only one week until the Content Marketing Retreat kicks off on January 26th.  There is still room to register and you can get 20% off the price using a registration code of "manticore20".  Come join me.  I promise we'll all learn a lot.

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Jeff Erramouspe

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A Busy January

January 17th, 2012

Is it still OK to say "Happy New Year" when it is already January 17th?  Since this is my first blog post of the year, I'm going to assume that it is still within the bounds of proper etiquette.  So:

Happy New Year!

It is hard to believe we are already seventeen days into 2012.  But, this is what happens when you and your team are heads down working on new and exciting things.  The most important thing we are working on is the next release of our platform.  Manticore Winter 2012 is slated for full availability in mid-February.  It is a major redesign of our product and brings to bear our six-plus years of marketing automation experience and detailed feedback from our customers and prospects.  We've designed Winter 2012 to seamlessly mesh with mid-sized companies marketing operations processes while simplifying the most common marketing activities.  We're receiving excellent reviews from those who have seen it.  If you'd like a quick preview, please contact us.

We're also participating in a couple of industry events this month.  Last week, I was honored to be the weekly guest on the Sales Lead Management Association's weekly SLMA Radio show.  Host Will Crist and I discussed a number of topics, including key prerequisites to implementing marketing automation and the role of content in demand generation and lead nurturing.  If you missed the broadcast, you can listen to it here.

Finally, the end of the month will bring our participation as a sponsor (and me as a speaker) at the 2nd Annual Content Marketing Retreat put on by the Langley Center for New Media.  Held January 26th and 27th in Langley, Washington (on Whidbey Island just north of Seattle), the retreat will allow creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs.  We are very pleased to be participating in this event and encourage all of you to consider attending.  And please contact us for a code to get 20% off the registration fee!

I hope that the year has started off as productively busy for you as it has for us.  We're excited about what the New Year has in store.  Here's hoping that you all have a happy and prosperous 2012!

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Jeff Erramouspe

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