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Content Marketing Retreat This Week

Wednesday, January 25th, 2012

This Thursday and Friday we head to Langley, Washington for the 2^nd Annual Content Marketing Retreat. We are looking forward to a great two days of innovative idea sharing and expert knowledge surrounding the ever-present content marketing world.

Day 1 has a great lineup of speakers, with quick hitting fifteen minutes presentations that will paint a complete picture of the content marketing cycle. Speakers include:

Rod Brooks, CMO, Pemco Insurance and President of the Word of Mouth Marketing Association (WOMMA)
Russell Sparkman, CEO, Fusionspark Media, Inc., and Retreat creator and host
Tim Frick, Author, Return on Engagement
Jayme Thomason, CEO, Divvy HQ
Chris Baggott, CEO, Compendium, Inc.
Pawan Deshpande, CEO, HiveFire, Inc. and Curata
Mark Jacobs, CEO, Me!Box Media, Inc.
Jeff Erramouspe, President, Manticore Technology
Simon Kelly, COO, Story Worldwide
Robert Rose, Author, Managing Content Marketing

At the end of the day there will be a networking reception and party at a very cool glass blowing artist’s shop in Langley.

Day 2 will have individual one hour breakout sessions with each of the speakers so that the attendees can understand how to implement their content marketing plans utilizing our products and services. There will be a lot outstanding presentations and I expect the interaction between everyone in attendance to be thought provoking and enlightening.

You can find additional information about the retreat, speakers, and topics here.

It’s not too late to register and we hope you will join us for this one of a kind retreat. We are very excited to share our expertise as well as engage with other experts in developing a broader view of content marketing and the issues surrounding it. You can register here and if you use the registration code “manticore20” you can get an additional 20% off the fee.

If you can’t attend, follow me on Twitter @jefferramouspe as I’ll be tweeting live from the event and I am planning a series of blog posts in the coming weeks talking about the conference. We hope to see you there!

Tags: b2b marketing, content marketing
Posted in Uncategorized | No Comments

3 Questions before Content Marketing Retreat

Thursday, January 19th, 2012

I participated in Russell Sparkman's "3Q4" series of blog posts he is creating during the run-up to next week's 2nd Annual Content Marketing Retreat. Russell asked me about the skills gap in marketing automation, the role of content in demand generation, and how organizations should start measuring their content efficacy. You can read my responses here.

In addition to me, Russell has inteviewed many of the speakers at the event, including Curata CEO Pawan Deshpande, Me!Box Media CEO Mark Jacobs, Diivy HQ CEO Jayme Thomason, and the keynote speaker, Rod Brooks, CMO for PEMCO Mutual Insurance Company. If you're interested in a number of great perspectives on content marketing you should check out these posts.

And don't forget, there is only one week until the Content Marketing Retreat kicks off on January 26th. There is still room to register and you can get 20% off the price using a registration code of "manticore20". Come join me. I promise we'll all learn a lot.

Tags: b2b marketing, content marketing
Posted in B2B Marketing, Content Marketing, Uncategorized | No Comments

New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process

Tuesday, February 1st, 2011

As companies work to build processes that support the buying journey from contact to close, Marketing and Sales become unified around one goal – driving revenue. Therefore, marketers need to adjust their marketing processes to reach farther across the funnel. So how can Marketing support the buying process and help drive revenue after passing leads over to sales?

Join us in this webinar to find out.

In two weeks, marketing automation provider Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help accelerate the buying process with 3 powerful, sales-driven lead nurturing programs. You will learn:

How to create buying personas and segment leads accordingly
What role Sales and Marketing play in each lead nurturing process
How to tailor content based on the 3 phases of the buying process
The resources and technology necessary to execute each lead nurture

Learn how to create powerful lead nurturing processes that improve sales effectiveness. If you’re looking to accelerate the buying process and increase closing ratios, this webinar is for you.

Webinar Details:

Date/Time: Tuesday, February 15, 2011. 10am Pacific/1pm Eastern

Duration: 1 hour

Featured Speakers:

Mike Vannoy, Chief Operating Officer, Sales Engine International - Mike is the visionary behind many of the innovative Sales Engine services. Mike heads the Post Production Team responsible for Sales Avatar videos, and the Program Management Team who execute client marketing campaigns. Prior to SEI, Mike held a variety of Senior Sales Executive roles for Ceridian Corporation including Vice President of Sales Operations and Regional Vice President of Sales. Under Mike's leadership, Ceridian upgraded their marketing automation platform and significantly increased lead generation programs. Mike graduated from the University of Wisconsin - Platteville earning a B.S. in Business Administration and is Six Sigma Yellow-Belt certified.

Emily Mayfield, Director of Marketing, Manticore Technology - Emily is responsible for marketing programs, social media and public relations for Manticore Technology. In Funnel Focus, Emily explores best practices in demand generation, lead nurturing, and online marketing. Prior to joining Manticore in 2008, she was Director of Marketing at AHR, Inc., an online real estate education provider. Emily holds a B.S. in Public Relations from the University of Texas at Austin.