A Busy January

January 17th, 2012

Is it still OK to say "Happy New Year" when it is already January 17th?  Since this is my first blog post of the year, I'm going to assume that it is still within the bounds of proper etiquette.  So:

Happy New Year!

It is hard to believe we are already seventeen days into 2012.  But, this is what happens when you and your team are heads down working on new and exciting things.  The most important thing we are working on is the next release of our platform.  Manticore Winter 2012 is slated for full availability in mid-February.  It is a major redesign of our product and brings to bear our six-plus years of marketing automation experience and detailed feedback from our customers and prospects.  We've designed Winter 2012 to seamlessly mesh with mid-sized companies marketing operations processes while simplifying the most common marketing activities.  We're receiving excellent reviews from those who have seen it.  If you'd like a quick preview, please contact us.

We're also participating in a couple of industry events this month.  Last week, I was honored to be the weekly guest on the Sales Lead Management Association's weekly SLMA Radio show.  Host Will Crist and I discussed a number of topics, including key prerequisites to implementing marketing automation and the role of content in demand generation and lead nurturing.  If you missed the broadcast, you can listen to it here.

Finally, the end of the month will bring our participation as a sponsor (and me as a speaker) at the 2nd Annual Content Marketing Retreat put on by the Langley Center for New Media.  Held January 26th and 27th in Langley, Washington (on Whidbey Island just north of Seattle), the retreat will allow creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs.  We are very pleased to be participating in this event and encourage all of you to consider attending.  And please contact us for a code to get 20% off the registration fee!

I hope that the year has started off as productively busy for you as it has for us.  We're excited about what the New Year has in store.  Here's hoping that you all have a happy and prosperous 2012!

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Jeff Erramouspe

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Posted in B2B Marketing, Content Marketing, Lead Nurturing, Marketing Automation, Marketing Automation Software | No Comments

A Content Marketing Retreat on the Puget Sound

November 17th, 2011

During a recent business trip to Seattle, I had the opportunity to meet with Russell Sparkman, founder and CEO of Fusionspark Media, the Langley Center for New Media, and the Content Marketing Retreat.  In its second year, the Content Marketing Retreat takes place in Langley, WA, located on Whidbey Island in the Puget Sound.  The arts-based community of Langley makes an excellent venue for creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs.  I was so impressed with Russell and his vision for the event that I am pleased to announce that Manticore Technology has become a sponsor for the 2nd Annual Content Marketing Retreat, to be held on January 26th and 27th, 2012.

If you believe like I do that content marketing is the key to effective B2B demand generation and lead nurturing efforts, then you should seriously consider attending this event.  The Day 1 program, delivered in quick-hitting 15 minute presentations, will take the audience on a journey through all aspects of content marketing, including:

  •     Real-world experiences of a top CMO,
  •     The content marketing cycle,
  •     Content curation and development,
  •     Content from the perspective of the buyer,
  •     Content analytics and metrics, and
  •     Managing the overall content marketing process. 

The Day 2 program will feature one hour “deep-dive” breakout session where the latest strategies, tools and techniques for each aspect of content marketing can be explored.

We are thrilled to be sponsoring this exciting event,  along with leading content marketing software companies HiveFire (producers of Curata), Compendium, and Me!Box Media.  The Retreat will provide a tremendous amount of value, so if you are serious about your content marketing efforts, I would encourage you to attend.

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Jeff Erramouspe

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Posted in B2B Marketing, Content Marketing, Marketing Automation | No Comments

New DemandGen Report Survey Reveals Tips for Using Content to Connect with Buyers

August 30th, 2011

In today’s technology-driven society, conversations with buyers rarely happen face-to-face or even over the phone.  In fact, SiriusDecisions reports that the average b2b buyer is 70% of the way through their buying process before ever speaking to a sales rep. To connect effectively with modern buyers, it is essential that marketers deliver content digitally that speaks directly to the needs of the buyer.

Therefore, content has emerged as a key ingredient to digital marketing. However, it is also one of the most challenging areas for b2b marketers.

To get a closer look at this challenge, we teamed up with DemandGen Report to poll the marketing automation user community on the role of content in demand generation and overall marketing strategy. The survey found a growing interest in measuring the impact of specific content pieces on various phases of the sales funnel, with 31% of respondents indicating they currently measure and attribute the impact of specific content; and 59% indicating and interest in tools that can help measure the impact.

In this DemandGen Report: Blueprint for Using Content to Connect with Buyers, marketing automation power users and industry experts share lessons and best practices for building a content roadmap that connects with buyers and helps them move through the stages of the buying process. Download now to receive a step-by-step guide on how to:

  1. Conduct an audit of existing content and identify gaps
  2. Repurpose existing web or sales material into educational nurturing content
  3. Develop buyer personas
  4. Map content to buyer needs and stages
  5. Measure the success of your content and its contribution to your bottom line

 

 

 

If you’re a b2b marketer tasked with building a lead nurturing programs and content roadmaps, this DemandGen Report is a “must-read”.

 

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Jeff Erramouspe

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Posted in Content Marketing, Lead Nurturing, Marketing Automation | No Comments
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