Posts Tagged ‘b2b marketing’

3 Questions before Content Marketing Retreat

Thursday, January 19th, 2012

I participated in Russell Sparkman's "3Q4" series of blog posts he is creating during the run-up to next week's 2nd Annual Content Marketing Retreat.  Russell asked me about the skills gap in marketing automation, the role of content in demand generation, and how organizations should start measuring their content efficacy.  You can read my responses here.

In addition to me, Russell has inteviewed many of the speakers at the event, including  Curata CEO Pawan Deshpande, Me!Box Media CEO Mark Jacobs, Diivy HQ CEO Jayme Thomason, and the keynote speaker, Rod Brooks, CMO for PEMCO Mutual Insurance Company.  If you're interested in a number of great perspectives on content marketing you should check out these posts.

And don't forget, there is only one week until the Content Marketing Retreat kicks off on January 26th.  There is still room to register and you can get 20% off the price using a registration code of "manticore20".  Come join me.  I promise we'll all learn a lot.

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Jeff Erramouspe

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Posted in B2B Marketing, Content Marketing, Uncategorized | Comments Off

A Busy January

Tuesday, January 17th, 2012

Is it still OK to say "Happy New Year" when it is already January 17th?  Since this is my first blog post of the year, I'm going to assume that it is still within the bounds of proper etiquette.  So:

Happy New Year!

It is hard to believe we are already seventeen days into 2012.  But, this is what happens when you and your team are heads down working on new and exciting things.  The most important thing we are working on is the next release of our platform.  Manticore Winter 2012 is slated for full availability in mid-February.  It is a major redesign of our product and brings to bear our six-plus years of marketing automation experience and detailed feedback from our customers and prospects.  We've designed Winter 2012 to seamlessly mesh with mid-sized companies marketing operations processes while simplifying the most common marketing activities.  We're receiving excellent reviews from those who have seen it.  If you'd like a quick preview, please contact us.

We're also participating in a couple of industry events this month.  Last week, I was honored to be the weekly guest on the Sales Lead Management Association's weekly SLMA Radio show.  Host Will Crist and I discussed a number of topics, including key prerequisites to implementing marketing automation and the role of content in demand generation and lead nurturing.  If you missed the broadcast, you can listen to it here.

Finally, the end of the month will bring our participation as a sponsor (and me as a speaker) at the 2nd Annual Content Marketing Retreat put on by the Langley Center for New Media.  Held January 26th and 27th in Langley, Washington (on Whidbey Island just north of Seattle), the retreat will allow creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs.  We are very pleased to be participating in this event and encourage all of you to consider attending.  And please contact us for a code to get 20% off the registration fee!

I hope that the year has started off as productively busy for you as it has for us.  We're excited about what the New Year has in store.  Here's hoping that you all have a happy and prosperous 2012!

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Jeff Erramouspe

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Posted in B2B Marketing, Content Marketing, Lead Nurturing, Marketing Automation, Marketing Automation Software | Comments Off

A Content Marketing Retreat on the Puget Sound

Thursday, November 17th, 2011

During a recent business trip to Seattle, I had the opportunity to meet with Russell Sparkman, founder and CEO of Fusionspark Media, the Langley Center for New Media, and the Content Marketing Retreat.  In its second year, the Content Marketing Retreat takes place in Langley, WA, located on Whidbey Island in the Puget Sound.  The arts-based community of Langley makes an excellent venue for creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs.  I was so impressed with Russell and his vision for the event that I am pleased to announce that Manticore Technology has become a sponsor for the 2nd Annual Content Marketing Retreat, to be held on January 26th and 27th, 2012.

If you believe like I do that content marketing is the key to effective B2B demand generation and lead nurturing efforts, then you should seriously consider attending this event.  The Day 1 program, delivered in quick-hitting 15 minute presentations, will take the audience on a journey through all aspects of content marketing, including:

  •     Real-world experiences of a top CMO,
  •     The content marketing cycle,
  •     Content curation and development,
  •     Content from the perspective of the buyer,
  •     Content analytics and metrics, and
  •     Managing the overall content marketing process. 

The Day 2 program will feature one hour “deep-dive” breakout session where the latest strategies, tools and techniques for each aspect of content marketing can be explored.

We are thrilled to be sponsoring this exciting event,  along with leading content marketing software companies HiveFire (producers of Curata), Compendium, and Me!Box Media.  The Retreat will provide a tremendous amount of value, so if you are serious about your content marketing efforts, I would encourage you to attend.

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Jeff Erramouspe

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Posted in B2B Marketing, Content Marketing, Marketing Automation | Comments Off
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