Prospect Builder™

Identify New Leads – Re-Engage Dormant Leads.

Prospect Builder provides marketers with a powerful search engine of firmographic and marketing response data for their entire lead and customer database. Build marketing lists of leads that have visited a web site, responded to an email, or attended a webinar; identify and segment leads that meet user-defined firmographic criteria. Prospect Builder gives you the ability to create highly segmented lists for tailored messaging and increased response rates.

• Identify anonymous companies visiting your web site to identify new sales opportunities; send as new leads into salesforce.com and assign to a sales rep for increased revenue generation.
• Build powerful lists based on user-defined fields or marketing behavior for more effective direct marketing.
• Increase response rates by delivering finely-tuned content based on the interests and marketing response data of leads.
• Nurture segmented leads through the pipeline for increased revenue by combining Prospect Builder with Demand Booster™.

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