Web Analytics

With more than 75 reports that can be broken down for any customer or time period, Manticore Technology provides direct marketers with extensive insight into the effectiveness of their web site in generating sales leads.

Key functionality includes:

• Conversion Funnels – Track how web site visitors progress through an online registration process. Identify bottlenecks and make the necessary changes to improve site registrations and lead generation initiatives.
• Pay-Per-Click (PPC) Advertising – Track and analyze the effectiveness of Google® Ad Word and other PPC programs in generating leads. Link PPC programs directly to closed deals for ROI tracking and improved marketing spend. Notify sales which keywords leads clicked to identify interests before engagement.
• Campaign Analysis – Segment web site traffic for any email, PPC or banner ad, or direct mail piece to track and analyze level of success; implement improvements for improved marketing spend.
• Detailed Click-Path Analysis – Effectively track how visitors move through a web site. Understand the key messages that prospects take away from a web site.
• Advanced Personalization – Choose how you collect and view intelligence to make critical business decisions using executive dashboards, scheduled report delivery to key decision makers via email, and a customizable "My Manticore" tab.