Multi-Model Lead Scoring

With M²LS, Manticore Technology has reinvented demand generation. The premise is simple yet powerful: run many lead scoring models at once to match prospects with products in your portfolio, thus enabling sales efforts to be matched with the needs of the prospect.

Now you can score leads on both fit and behavior in response to your marketing programs. You can also rank leads based on their level of qualification, which may include lead attributes (industry, title, etc), purchase intent (budget, timeline, authority), and level of interest in your company and offering (website visits, whitepapers downloaded, search terms).

M²LS can be tightly integrated with your CRM platform, allowing you to score leads on any fields in your CRM, thereby creating a more holistic lead score with both marketing AND sales data. Decide you want to add new lead score criteria? No problem. Simply modify the scoring attributes through Manticore's easy-to-use interface, and all leads will be quickly re-scored based on your new criteria. No added cost, no consultants necessary – just improved sales and marketing alignment for increased revenue.

M²LS is deeply integrated with Demand Booster, Manticore's lead nurturing capability. This ensures that the most qualified leads are automatically sent to sales for decisive follow-up – while remaining leads are nurtured through Manticore's powerful automation.

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