Lead Nurturing

Demand Booster, Manticore Technology's lead nurturing functionality, enables marketers to develop automated, multi-touch marketing programs. This helps to continuously engage leads and nurture them through the pipeline, ensuring a constant flow of qualified leads. With Demand Booster, marketers are able to take a holistic approach to lead generation while optimizing valuable sales and marketing resources.

Through a drag-and-drop interface, you can build multi-touch marketing campaigns to engage leads based on a wide array of actions and in-actions. Demand Booster is also an ideal tool for webinars, executing multi-touch email campaigns, and nurturing inbound leads.

Key functionality includes:

• Engaging prospects when they take a defined action like attending a webinar, downloading collateral or visiting your website.
• Boosting email and webinars registration rates by proactively re-engaging leads at various stages of the conversion funnel.
• Providing alerts for sales reps when a lead visits the website, allowing for timely follow-up while your products are still top of mind.

With Manticore Technology's Demand Booster, marketers can execute nurturing campaigns like a pro overnight – and with with no IT resources or extensive training requirements.

Next Feature Lead Scoring

5 Fast Payoffs From Investing in a Marketing Automation Solution »