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Lead Scoring
As a Professional Edition customer you have the option of adding Lead Scoring capability to your deployment at an incremental cost. Lead Scoring in Manticore combines incredible power, amazing flexibility and extremely easy set-up. You can score leads on both fit with your target marketing AND behavior response to marketing programs. You can also rank leads based on their level of qualification, which can include lead attributes (such as industry or title), purchase intent (budget, timeline or authority), and the level of interest in your company and offering (website visits, whitepapers downloaded, search terms, etc.). Need to modify your lead scoring model? Simply modify the scoring attributes through Manticore's easy-to-use interface, and all leads are re-scored based on the updated criteria. This means no added cost or consultants – just improved sales and marketing alignment for increased revenue. Even better, Lead Scoring is deeply integrated with Demand Booster, Manticore's lead nurturing capability, ensuring that the most qualified leads are automatically sent to sales for decisive follow-up – while remaining leads are nurtured through Manticore's powerful automation. Next Feature |
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