Resources
Featured
Ebook: The Quintessential Marketing Automation Guidebook
Nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads.
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Webinar: Dynamic Content for the Buyer's Journey
In this webinar Jeff Erramouspe, President of Manticore Technology and Mike Vannoy, Chief Operating Officer of Sales Engine International discuss the next steps in the evolution of marketing automation and the role it will play in shaping content development in the future.
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Webinar: Creating Content for the Digital Conversation
In this webinar, DemandGen Report's Andrew Gaffney and Manticore Technology's Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion.
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Webinar: Winning B2B Buyers with your Content Marketing Mix
Marketing automation provider Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help drive revenue with 3 powerful, sales-driven lead nurturing programs.
Q & A: How has Manticore Technology impacted your business?
Kurt Weisenberger, PlanView
Q & A: Can you share a marketing campaign success story?
Jaqui Galow, StoredIQ
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Whitepaper: Blueprint for using Content to Connect with Buyers
In this DemandGen Report, marketing automation power users and industry experts share lessons and best practices for building a content roadmap that connects with buyers and helps them move through the stages of the buying process.
Marketing
Best Practice: Supercharge your Demand Generation with Marketing Automation
Best Practice: Conversion Stack: Marketing Automation for Performance Marketers
Ebook: The Quintessential Marketing Automation Guidebook
Nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads.
Ebook: The Lead Nurturing Cookbook
Packed with more than 15 pages of "how to" ideas that marketers can implement immediately, The Lead Nurturing Cookbook features "recipe" tips from seven industry leaders, including Ardath Albee, author of eMarketing Strategies for the Complex Sale, Craig Rosenberg, Vice President of Products and Services at Focus, Carlos Hidalgo, CEO of The Annuitas Group, Brian Hansford, President of Zephyr 47, Michael Damphousse, CEO of Green Leads, and Tibor Shanto, CEO of Renbor Sales Solutions.
Webinar: Winning B2B Buyers with your content marketing mix
Marketing automation provider Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help drive revenue with 3 powerful, sales-driven lead nurturing programs.
Q & A: How has Manticore Technology impacted your business?
Kurt Weisenberger, PlanView
Q & A: Can you share a marketing campaign success story?
Jaqui Galow, StoredIQ
See all marketing resources
Sales
Best Practice: Why Marketing Automation is a Must-Have for Every B2B VP of Sales
Best Practice: Candid Letter from Sales to Marketing
Webinar: Lead Scoring in Salesforce.com
Learn how to develop a lead scoring framework for your organization and set up basic lead scoring in Salesforce.com
Webinar: Advanced Lead Scoring: Integrating Online Behavior
Learn how to integrate online behavior into your lead scoring framework, and how Intellitactics implemented lead scoring to decrease sales cycles by 30%.
Case Study: Sharebuilder 401(K)
Learn how ShareBuilder 401(k) implemented Manticore Demand Generation in 1-hour, resulting in an increase in inactive leads closing by over 250%.
Q & A: How can Manticore Technology help marketing departments?
Emily Mayfield, Manticore Technology
Q & A: How does the Manticore Solution drive prospects to relevant content?
Emily Mayfield, Manticore Technology
See all sales resources
CEO
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Whitepaper: Five Fast Payoffs for Investing in Marketing Automation
This whitepaper focuses on specific examples of how companies that implemented demand generation applications saw a significant, traceable increase in revenue within weeks.
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Ebook: The Quintessential Marketing Automation Guidebook
Nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads.
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Q & A: How is B2B marketing changing?
Jeff Erramouspe, Manticore Technology
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Q & A: What's needed for effective marketing automation today?
Jeff Erramouspe, Manticore Technology
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Q & A: What impact does Manticore Technology have on clients?
Jeff Erramouspe, Manticore Technology
See all CEO resources