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Resources
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Resources
Webinars
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79% of marketing leads never become qualified leads. How can you improve your results? One key component for a successful nurturing program is the ability to enable leads to make faster progress through their buying process. In this webinar, B2B Marketing Strategist and eMarketing Strategies for the Complex Sale author Ardath Albee will offer insight on how you can create nurturing programs that generate more sales-ready leads. You will learn why pipeline momentum is the key to sales readiness, how buying stages apply to lead progression, what role marketing automation plays in building momentum, and the components necessary to create content that drives next steps. |
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Marketing Automation software is often positioned as a tool that will fix all of your marketing problems for a couple thousand dollars a month. Not true. Your choice of software is important, but your strategic approach to implementing the system is paramount to your success. In this webinar, marketing consultant and popular marketing automation blogger Jep Castelein will share 10 reasons why marketing automation projects fail and how to avoid them. |
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In this Lessons from the Trenches live Panel Discussion, we will take a deeper look at the DemandGen Report survey results, expand on recommendations from your peers on how to ensure success with your marketing automation solution, and address specific questions in an open Q&A forum. |
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In The Urgency of Marketing Automation, industry analyst Jonathan Block will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation. |
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Learn how to develop a lead scoring framework for your organization and set up basic lead scoring in Salesforce.com |
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Learn how to integrate online behavior into your lead scoring framework, and how Intellitactics implemented lead scoring to decrease sales cycles by 30%. |
Whitepapers
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In this first-ever DemandGen Survey, 53 marketing executives share their experience and provide you with recommendations for purchasing Marketing Automation. Download this report to learn what early adopters say is the #1 piece of advice they would offer buyers, what costs and fees you should be cognizant of, and how marketing automation has impacted their business overall. If you're interested in Marketing Automation, this DemandGen Report is a "must-read". |
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Choosing the right demand generation solution is a business-critical decision for any marketer. Differentiating among solutions can be challenging. In this whitepaper, we’ve identified 23 questions across 5 key areas that will enable you to make an informed decision and select a solution that is right for you. |
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Five Strategies to Unite Marketing and Sales. |
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Five Best Practices Top Business-to-Business Marketers have Implemented to Increase Revenues and Sales Success. |
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Savvy B2B marketers are recognizing the limits of today's email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. This whitepaper points out key points to keep in mind when identyfing a solution that best fits your company's needs. |
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This whitepaper focuses on specific examples of how companies that implemented demand generation applications saw a significant, traceable increase in revenue within weeks. Providing you with the foundational building blocks needed to achieve fast payback from a demand generation solution, the white paper highlights five quick wins that marketers can achieve starting today. |
Featured Report:
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Companies are reeling from the fallout from the worst financial crisis in recent history. In this report, Aberdeen Group provides a roadmap for marketing activity improvement based on insights into how Best-in-Class companies are blending a combination of strategic actions, business processes, and technologies to optimize marketing spend and survive and prosper in today's tough economy. |
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Read about Beagle Research Group's explanation as to how on-demand technology is critical for today's marketing activities. |
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