Resources

Resources

WEBINARS
CASE STUDIES
WHITEPAPERS
ANALYST REPORTS

Webinars

How can marketing automation improve your business?

In The Urgency of Marketing Automation, industry analyst Jonathan Block will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation.

Part 1: Lead Scoring in Salesforce.com

Learn how to develop a lead scoring framework for your organization and set up basic lead scoring in Salesforce.com

Part 2: Advanced Lead Scoring: Integrating Online Behavior

Learn how to integrate online behavior into your lead scoring framework, and how Intellitactics implemented lead scoring to decrease sales cycles by 30%.

Case Studies

ShareBuilder 401(k)

Learn how ShareBuilder 401(k) implemented Manticore Demand Generation in 1-hour, resulting in an increase in inactive leads closing by over 250%.

Manticore Technology has had a dramatic impact on our sales teams ability to tailor their pitches to a prospect's needs from the very first second of an engagement.

BOB WEINTRAUB
Director of Sales, ShareBuilder 401(k)

Intellitactics

Learn how Intellitactics investment in Manticore Technology was able to increase qualified lead generation by 171% while decreasing sales cycles by 30%.

When it came to choosing an affordable, capable demand generation product, Manticore Technology was the hands down winner.

MICHAELA DEMPSEY
Director of Marketing, Intellitactics

Whitepapers

	23 Questions Demand Generation Companies May Not Want You to Ask Choosing the right demand generation solution is a business-critical decision for any marketer. Differentiating among solutions can be challenging. In this whitepaper, we’ve identified 23 questions across 5 key areas that will enable you to make an informed decision and select a solution that is right for you.
	Best Friends or Back Stabbers? Five Strategies to Unite Marketing and Sales.
	Increasing Revenues Through Automated Demand Generation Five Best Practices Top Business-to-Business Marketers have Implemented to Increase Revenues and Sales Success.
	5 Key Points to Consider When Choosing a Demand Generation Solution Savvy B2B marketers are recognizing the limits of today's email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. This whitepaper points out key points to keep in mind when identyfing a solution that best fits your company's needs.
	5 Fast Payoffs From Investing in a Demand Generation Solution This whitepaper focuses on specific examples of how companies that implemented demand generation applications saw a significant, traceable increase in revenue within weeks. Providing you with the foundational building blocks needed to achieve fast payback from a demand generation solution, the white paper highlights five quick wins that marketers can achieve starting today.

Featured Report:

Recessionary Marketing: How Best-in-Class Companies are Weathering the Storm

Companies are reeling from the fallout from the worst financial crisis in recent history. In this report, Aberdeen Group provides a roadmap for marketing activity improvement based on insights into how Best-in-Class companies are blending a combination of strategic actions, business processes, and technologies to optimize marketing spend and survive and prosper in today's tough economy.

Marketing Finds Its 'A' Game

Read about Beagle Research Group's explanation as to how on-demand technology is critical for today's marketing activities.