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Resources
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Resources
Webinars
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In today's challenging economy, organizations cannot afford to discard a single prospect. As a result, a robust lead nurturing strategy targeting your existing leads is no longer a luxury. Re-engaging inactive leads requires a different approach than nurturing new leads; therefore, marketers should take a multi-faceted approach building unique processes to address each type. In this webinar, SiriusDecisions' Senior Director of Research Tony Jaros will explain how to boost the number of leads in your marketing funnel with three, powerful lead nurturing processes. |
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The appeal of marketing automation is hard to resist: Companies that implement platforms successfully can close 400% more deals than those without.
But getting from point A to point B isn't easy. In fact, your road to success should begin with a reality check. If you understand the truths about marketing automation implementation, you'll be prepared to deal with some of the challenges you'll face, and set your team up to get the most out of your platform. In this Webinar, Six Truths About Marketing Automation (and How to Face Them), marketing automation company Manticore Technology and demand-generation agency Bulldog Solutions will review six "truths" about marketing automation, and how to address them head-on. |
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Marketing Automation is a powerful tool enabling organizations to nurture prospects more effectively than ever before; however, it does create a new set of considerations for marketers and implementation can feel overwhelming. In this webinar, Mac McConnell will discuss how to successfully implement targeted lead nurturing processes in your organization. Drawing from his own experience as former head of Global Outbound Marketing at Sun Microsystems, he will guide you through building a step-by-step approach to ensure success. |
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79% of marketing leads never become qualified leads. How can you improve your results? One key component for a successful nurturing program is the ability to enable leads to make faster progress through their buying process. In this webinar, B2B Marketing Strategist and eMarketing Strategies for the Complex Sale author Ardath Albee will offer insight on how you can create nurturing programs that generate more sales-ready leads. You will learn why pipeline momentum is the key to sales readiness, how buying stages apply to lead progression, what role marketing automation plays in building momentum, and the components necessary to create content that drives next steps. |
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Marketing Automation software is often positioned as a tool that will fix all of your marketing problems for a couple thousand dollars a month. Not true. Your choice of software is important, but your strategic approach to implementing the system is paramount to your success. In this webinar, marketing consultant and popular marketing automation blogger Jep Castelein will share 10 reasons why marketing automation projects fail and how to avoid them. |
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In this Lessons from the Trenches live Panel Discussion, we will take a deeper look at the DemandGen Report survey results, expand on recommendations from your peers on how to ensure success with your marketing automation solution, and address specific questions in an open Q&A forum. |
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In The Urgency of Marketing Automation, industry analyst Jonathan Block will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation. |
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Learn how to develop a lead scoring framework for your organization and set up basic lead scoring in Salesforce.com |
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Learn how to integrate online behavior into your lead scoring framework, and how Intellitactics implemented lead scoring to decrease sales cycles by 30%. |
Whitepapers
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With organizations demanding more accountability from marketing departments, marketing automation solutions have become increasingly popular. Unfortunately, purchasing an automation platform is only part of the accountability equation. In The Quintessential Marketing Automation Guide, nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads. Whether you just want to learn about the importance of marketing automation or are looking to refine and improve your existing marketing processes, this must-read guide delivers powerful insights to help ensure your success. |
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The appeal of marketing automation is hard to resist: Companies that implement platforms successfully can close 400% more deals than those without. But getting from point A to point B isn't easy. In fact, your road to success should begin with a reality check. If you understand the truths about marketing automation implementation, you'll be prepared to deal with some of the challenges you’ll face, and set your team up to get the most out of your platform. In this Whitepaper, marketing automation company Manticore Technology and demand-generation agency Bulldog Solutions will review six "truths" about marketing automation, and how to address them head-on. |
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In this first-ever DemandGen Survey, 53 marketing executives share their experience and provide you with recommendations for purchasing Marketing Automation. Download this report to learn what early adopters say is the #1 piece of advice they would offer buyers, what costs and fees you should be cognizant of, and how marketing automation has impacted their business overall. If you're interested in Marketing Automation, this DemandGen Report is a "must-read". |
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This whitepaper focuses on specific examples of how companies that implemented demand generation applications saw a significant, traceable increase in revenue within weeks. Providing you with the foundational building blocks needed to achieve fast payback from a demand generation solution, the white paper highlights five quick wins that marketers can achieve starting today. |
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Choosing the right demand generation solution is a business-critical decision for any marketer. Differentiating among solutions can be challenging. In this whitepaper, we’ve identified 23 questions across 5 key areas that will enable you to make an informed decision and select a solution that is right for you. |
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Five Strategies to Unite Marketing and Sales. |
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Five Best Practices Top Business-to-Business Marketers have Implemented to Increase Revenues and Sales Success. |
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Savvy B2B marketers are recognizing the limits of today's email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. This whitepaper points out key points to keep in mind when identyfing a solution that best fits your company's needs. |
Featured Report:
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Companies are reeling from the fallout from the worst financial crisis in recent history. In this report, Aberdeen Group provides a roadmap for marketing activity improvement based on insights into how Best-in-Class companies are blending a combination of strategic actions, business processes, and technologies to optimize marketing spend and survive and prosper in today's tough economy. |
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Read about Beagle Research Group's explanation as to how on-demand technology is critical for today's marketing activities. |
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