Marketing Resources

Featured Marketing Resources

Lead Nurturing

  • E-book: The Lead Nurturing Cookbook

    Packed with more than 15 pages of "how to" ideas that marketers can implement immediately this e-book features "recipe" tips from seven industry leaders, including Ardath Albee, author of eMarketing Strategies for the Complex Sale, Craig Rosenberg, Vice President of Products and Services at Focus, Carlos Hidalgo, CEO of The Annuitas Group, Brian Hansford, President of Zephyr 47, Michael Damphousse, CEO of Green Leads, and Tibor Shanto, CEO of Renbor Sales Solutions.

  • Webinar: A Tactical Approach to Targeted Lead Nurturing

    Mac McConnell discusses how to successfully implement targeted lead nurturing processes in your organization. Drawing from his own experience as former head of Global Outbound Marketing at Sun Microsystems, he guides you through building a step-by-step approach to ensure success.

  • Webinar: Advanced Lead Nurturing Tactics with Ardath Albee

    B2B Marketing Strategist and eMarketing Strategies for the Complex Sale author Ardath Albee offers insight on how you can create nurturing programs that generate more sales-ready leads. You will learn why pipeline momentum is the key to sales readiness, how buying stages apply to lead progression, what role marketing automation plays in building momentum, and the components necessary to create content that drives next steps.

  • Webinar: Lead Nurturing After the Sales Handoff: Acclerate the Buying Process

    Marketing automation provider Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help drive revenue with 3 powerful, sales-driven lead nurturing programs.

  • Webinar: Social Media Integration into Marketing Campaigns - Does it Drive Leads?

    Manticore Technology examines its own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. Sharing their step-by-step process and revealing lessons learned along the way, Manticore offers a dos and don'ts roadmap to building an effective, integrated campaign.

  • Case Study: SalesStaff

    Learn how SalesStaff was able to significantly boost number of leads per sales rep and deliver positive ROI.

  • Case Study: Sharebuilder 401(k)

    Learn how ShareBuilder 401(k) implemented Manticore Demand Generation in 1-hour, resulting in an increase in inactive leads closing by over 250%.

  • Video Q & A:Can you share a campaign success story?

    Kurt Weisenberger, PlanView

Marketing Automation

Content Marketing

  • Best Practice: Use Content Intelligence to Drive Pipeline Momentum

  • E-book: The Quintessential Marketing Automation Guidebook

    Nine of today's most respected marketing and sales thought leaders, including Ardath Albee, Craig Rosenberg, Jill Konrath, Andrew Gaffney and many more, draw from years of experience to deliver a wealth on insight on how to harness the power of marketing automation to effectively manage your marketing funnel and drive more qualified leads.

  • Video Q & A: How does the Manticore solution drive prospects to relevant content?

    Emily Mayfield, Manticore Technology

  • Webinar: Creating Content for the Digital Conversation

    In this webinar, DemandGen Report's Andrew Gaffney and Manticore Technology's Jeff Erramouspe have teamed up to take the Content Blueprint one step further and discuss how to create and use content strategically to build relationships with buyers and drive lead conversion.

  • Webinar: Advanced Lead Nurturing Tactics with Ardath Albee

    B2B Marketing Strategist and eMarketing Strategies for the Complex Sale author Ardath Albee offers insight on how you can create nurturing programs that generate more sales-ready leads. You will learn why pipeline momentum is the key to sales readiness, how buying stages apply to lead progression, what role marketing automation plays in building momentum, and the components necessary to create content that drives next steps.

  • Webinar: Lessons from the Trenches

    In this live panel discussion, we take a deeper look at the DemandGen Report survey results, expand on recommendations from your peers on how to ensure success with your marketing automation solution, and address specific questions in an open Q&A forum.

  • Webinar: Winning Buyers with your Content Marketing Mix

    Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help drive revenue with 3 powerful, sales-driven lead nurturing programs.

  • Whitepaper: Blueprint for using Content to Connect with Buyers

    In this DemandGen Report, marketing automation power users and industry experts share lessons and best practices for building a content roadmap that connects with buyers and helps them move through the stages of the buying process.

  • Whitepaper: Marketing Automation: Lessons from the Trenches

    In this first-ever DemandGen Survey, 53 marketing executives share their experience and provide you with recommendations for purchasing Marketing Automation. Download this report to learn what early adopters say is the #1 piece of advice they would offer buyers, what costs and fees you should be cognizant of, and how marketing automation has impacted their business overall.

B2B Marketing

Resources